Scaling a staging business is exciting—but if you’re not strategic with your spending, growth can quickly turn into financial strain. Knowing where to invest and where to cut back is key to growing sustainably while maximizing profitability.
In this RESACON session, Alisa Sparks, a seasoned stager and founder of Linden Creek, will break down the financial side of scaling, helping you navigate smart investments, cost-saving strategies, and common financial pitfalls. You’ll learn how to prioritize spending in areas that generate the highest return and trim unnecessary expenses so you can scale with confidence.
What home stagers and designers can expect from this RESACON session:
- The key investments that drive growth—and the expenses that drain profit.
- How to scale without overextending your cash flow or taking on unnecessary debt.
- The financial stages of a growing staging business and how to plan for each.
- How to negotiate with vendors, streamline costs, and maximize profitability.
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Common financial mistakes stagers make when scaling—and how to avoid them.
Whether you’re expanding your inventory, hiring a team, or increasing your marketing budget, this session will help you make smart financial choices that fuel growth without sacrificing profitability.
Join us at RESACON 2025 and get the financial playbook for scaling your staging business the right way!
Alisa Sparks – RESACON Speaker
Alisa Sparks is an award-winning industry expert and versatile entrepreneur with a strong background in corporate finance, having managed budgets for military aircraft before transitioning into home staging. In 2017, she founded Linden Creek Home Staging, where her financial expertise and attention to detail seamlessly blended with her passion for design. Under her leadership, the company grew into a successful franchise offering both home staging and interior design services.
A devoted mother of four, Alisa understands the importance of creating functional and aesthetically pleasing living spaces for families. Her unique ability to combine financial strategy with creative vision has made her a standout leader in the home staging and interior design industry, shaping spaces that are both beautiful and practical.