Google Loves a Well-Staged Website — Why SEO Is Your Most Important Marketing Tool for Getting Booked
Does your home staging website look beautiful but fail to bring in clients?
Are you struggling to show up on Google when potential customers search for staging services in your area?
In today’s digital world, having a well-staged website is just as critical as staging a home—because if buyers (or clients) can’t find you, they can’t book you.
Join Shane Lorenz, a former senior infrastructure architect turned SEO expert, as he breaks down the essentials of search engine optimization (SEO) for home stagers in a way that’s easy to understand and implement. This session will help you decode SEO myths, fix common ranking mistakes, and gain the skills needed to attract more leads through Google. You’ll walk away with practical, actionable steps to optimize your website, master local SEO, and make sure your business stands out in the Map Pack and organic search results.
Through real-life case studies, hands-on strategies, and live website audits, you’ll learn what Google actually looks for in a website and how you can rank higher, get more inquiries, and book more staging projects—without wasting time on ineffective marketing tactics.
What home stagers and designers can expect from this RESACON session:
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Discover Why Your Website Isn’t Ranking (and Fix It!)
Understand the three pillars of SEO—technical, on-page, and off-page—and why your site might not be getting the visibility it deserves. -
Master Local SEO & Get Found in Google’s Map Pack
Learn how to optimize your Google Business Profile, manage online reviews, and implement geo-targeting strategies to rank higher for searches in your area. -
Attract Staging Clients with the Right Keywords
Stop guessing! Get insider tips on finding and using keywords that match how homeowners, investors, and realtors search for staging services.
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Fix Website Mistakes That Are Hurting Your Bookings
Learn SEO-friendly website structure, image optimization, and content strategies to improve site speed, engagement, and conversion rates. -
Boost Your SEO with Social Media & Backlinks
Discover how to use social signals, backlinks, and consistent branding to build authority and improve your search rankings. -
Track Your SEO Progress & Make Data-Driven Improvements
Get hands-on with Google Analytics, Google Search Console, and SEO tools to measure success and adjust your strategy for continuous growth.
Shane Lorenz: Helping Home Stagers Master SEO and Build a Well-Staged Website
Shane Lorenz is a tech industry veteran turned digital marketing expert, bringing decades of experience in high-availability systems at companies like eBay, Facebook, and ServiceNow to the world of home staging. Now, he helps home stagers master the digital landscape with no-nonsense strategies that make SEO simple and effective.
At RESACON, Shane will demystify SEO for home stagers, showing you how to improve your website’s ranking, target the right audience, and turn Google searches into booked clients. If you’re ready to make your website work as hard as you do, don’t miss this opportunity to learn from a digital marketing pro who knows exactly how to make SEO work for home staging businesses.