Neuro-Staging™: Unveiling the Science Behind Transformative Home Staging
Ever wonder why some homes instantly connect with buyers while others struggle to make an impact? Join Bobbie McGrath, award-winning home staging expert and creator of Neuro-Staging™, as she shares how two decades of hands-on experience, a love of neuro-marketing, and a deep passion for communication shaped this groundbreaking approach to occupied home staging.
In this engaging and eye-opening session, Bobbie will introduce the fascinating science behind how buyers really see a home—before they even realize it themselves. With her trademark positive and empowering perspective, she’ll show you how small, strategic changes based on neuromarketing can make a powerful difference in how a home feels, leading to stronger buyer connections and faster sales.
Through real-life success stories, interactive exercises, and plenty of “aha” moments, you’ll walk away seeing home staging in a whole new light—one that sparks curiosity, creativity, and a fresh approach to your consultations. Don’t miss this chance to discover how Neuro-Staging™ can transform your staging game!
What home stagers and designers can expect from this RESACON session:
- Understand the Science: Discover the core principles of neuro-marketing as reflected in cutting-edge Neuro-Staging™ , and learn how these insights influence buyer decision-making in the context of home staging.
- Recognize Key Triggers: Identify the psychological triggers and design elements that create an emotional connection with buyers, making a home truly resonate.
- Analyze Real-World Impact: Explore case studies and success stories that show how science-backed staging can lead to faster sales and more compelling offers.
- Adopt a Transformative Approach: Gain practical techniques and insights to elevate your staging strategy, embracing a positive and empowering process that transforms how you connect with clients.
Discover the Science Behind Effective Home Staging with Bobbie McGrath at RESACON 2025
Bobbie McGrath, internationally recognized as the Occupied Consultation Specialist®, is a trailblazer in the home staging industry with over 20 years of experience and nearly 10,000 properties consulted or staged. As the creator of Neuro-Staging™, Bobbie has revolutionized the way stagers approach occupied homes by blending neuromarketing, psychology, and advanced communication techniques to create spaces that resonate with buyers.
At RESACON, Bobbie will unveil the science behind effective home staging, showing how strategic, science-backed adjustments can make a home more marketable. Through her award-winning Occupied Consultation Specialist® (OCS®) certification, she has empowered home stagers worldwide with proven techniques to enhance consultations, build stronger client relationships, and drive faster sales.
Recognized with RESA® Lori Kim Polk Lifetime Achievement Award and Kathy Nielsen Spirit Award, along with multiple honors as RESA® Instructor of the Year, Bobbie’s expertise continues to shape the future of occupied home staging. Her practical, results-driven training equips stagers with the tools they need to succeed in today’s competitive market.
Join Bobbie at RESACON to discover how Neuro-Staging™ can transform your consultations, elevate your expertise, and help you create spaces that captivate buyers from the moment they walk in.