How can home stagers turn consultations into booked clients?

Shauna Lynn Simon's RESACON session covers a step-by-step approach to structuring home staging consultations that build trust, communicate value, and lead to client conversions—without feeling pushy.

What are the key elements of a successful home staging consultation?

A successful consultation includes setting clear expectations, demonstrating expertise, identifying the client's needs, and confidently presenting solutions that align with their goals. Shauna Lynn will share proven strategies to master this process at RESACON.

What are common mistakes stagers make during consultations?

Many stagers struggle with underselling their services, overloading clients with unnecessary details, or lacking confidence in their recommendations. Shauna Lynn will address these pitfalls and offer techniques to avoid them.

How can stagers confidently discuss pricing without losing potential clients?

Shauna Lynn will teach stagers how to position their services as an investment rather than an expense, using strategic pricing discussions that help clients see the value of staging.

Why should home stagers attend Shauna Lynn Simon’s session at RESACON?

Shauna Lynn’s session is designed to help stagers refine their consultation skills, increase conversion rates, and ultimately grow their business. Attendees will gain actionable insights to improve their approach and close more deals.

RESACON 2025 breakout session Speaker

Shauna Lynn Simon

The Confident Consultation Advantage: Secrets to Converting Every Meeting (Without Being Pushy)

How to Transform Your Consultation Process into a Powerful Sales Tool That Naturally Leads to “Yes”

A staging consultation is more than just a client meeting – it’s your most powerful sales tool, and your biggest opportunity to build trust, demonstrate value, and turn interest into booked services. But many stagers struggle with how to position, price, and maximize consultations to ensure they lead to revenue-generating projects.

In this session, Shauna Lynn Simon, a leading expert in staging consultations and client conversion strategies, will teach you the proven framework that turns curious prospects into confident clients – without ever feeling salesy. Whether you want to increase your close rate, introduce higher-value services, or refine your consultation process, this session will provide you with a structured approach to making every consultation work for you.

What home stagers and designers can expect from this RESACON session:

The consultation framework that builds instant credibility and trust (without feeling salesy)
How to present your services and pricing with total confidence
Natural upselling techniques that feel helpful, not pushy

The follow-up system that turns proposals into projects
How to present your services and pricing with total confidence
The #1 mistake that loses clients—and exactly how to avoid it

Shauna Lynn Simon – RESACON Speaker

Shauna Lynn Simon is the visionary CEO of SLS Academy and a trailblazer in the home staging industry. As a business strategist and host of The Real Women Real Business Podcast, she is dedicated to helping entrepreneurs scale their businesses while reclaiming their time.

With a passion for empowering both experienced and aspiring home stagers, Shauna Lynn offers comprehensive courses and resources that teach the principles of home staging alongside foundational business strategies. Her extensive speaking experience at conferences across North America highlights her ability to blend data-driven insights with creative strategies, delivering real, actionable solutions.

At RESACON, Shauna Lynn will bring her authenticity and relatable advice to help home stagers confidently conduct consultations that convert leads into clients. Her expertise challenges conventional norms, equipping staging professionals with the tools they need for autonomy, growth, and long-term success.