Growing a home staging business is exciting—but if you’re not strategic about scaling, growth can quickly lead to burnout, cash flow struggles, and inefficiencies that eat into your profits. The key to sustainable success is scaling smart—knowing when to expand, what investments truly pay off, and how to keep your business profitable as it grows.
In this session, Ellen Mann will break down the financial, operational and personal realities of scaling a home staging company, covering how profitability shifts at different stages of business growth and the key strategies stagers must focus on to create a sustainable, profitable company.
What home stagers and designers can expect from this RESACON session:
- How profitability changes as your business transitions from Start-Up to Steady State.
- How to scale operations effectively, from working out of your garage to running a warehouse.
- How to expand inventory, team, and pricing models without creating financial instability.
- The most common financial mistakes staging businesses make—and how to avoid them.
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How to manage cash flow and investments wisely while keeping profitability at the forefront.
- The personal and leadership shifts needed to successfully scale your staging business.
Ellen Mann – RESACON Speaker
Ellen Mann is a leading voice in the home staging industry, known for her no-nonsense approach to business growth, financial strategy, and operational efficiency. As the founder of a successful, multi-six-figure staging company, Ellen has firsthand experience in scaling a staging business profitably while avoiding common pitfalls that can lead to cash flow struggles and revenue loss.
At RESACON 2025, Ellen will dive into the real numbers behind growing a home staging business—what works, what doesn’t, and how to scale without sacrificing profit margins. Whether you’re a solo stager or managing a team, Ellen’s insights will help you increase revenue, optimize pricing, and create sustainable business growth without burning out.
📍 Join Ellen Mann at RESACON 2025 in Las Vegas and get the blueprint to grow your home staging business profitably!