Question 1

What is the best way to build a home staging portfolio?

Accepted Answer

The best way to build a home staging portfolio is to showcase your best work, including high-quality images, professional staging projects, and diverse room types. Make sure to organize it for easy access, and strategically incorporate it into your marketing efforts. You can use both digital and print formats to reach your target audience effectively.

Question 2

How can I capture high-quality images for my home staging portfolio?

Accepted Answer

To capture high-quality images, consider investing in a professional photographer or learning basic photography techniques. Focus on lighting, angles, and clarity to highlight the staging details. Use editing software to refine your photos, ensuring they are sharp, well-lit, and represent your staging work in the best possible way.

Question 3

What are the essential elements I need in my home staging portfolio?

Accepted Answer

Your home staging portfolio should include before-and-after photos, full-room shots, vignettes, and service demonstration images. These elements will showcase your ability to transform spaces and highlight your staging expertise. Don’t forget to include project blurbs or testimonials to add context and build trust with potential clients.

Question 4

How do I organize my home staging portfolio for easy access and presentation?

Accepted Answer

Organizing your portfolio involves creating a clear system for categorizing your images, such as by room type or project. Consider using cloud storage options like Dropbox or Google Drive to easily organize and access your images. Ensure your portfolio is quick to update and can be shared digitally or in print with potential clients.

Question 5

How do I use my home staging portfolio across marketing platforms?

Accepted Answer

You can use your home staging portfolio across a variety of platforms, such as your website, social media, client presentations, and printed materials. Share high-quality images on platforms like Instagram, Pinterest, and Facebook to showcase your work and engage with your audience. Also, consider creating a digital portfolio that can be emailed to clients directly.

Question 6

Why is it important to have a home staging portfolio, and how does it help me close sales?

Accepted Answer

A home staging portfolio is critical because it builds credibility, demonstrates your expertise, and helps attract the right clients. It serves as proof of your skills and style, which can increase client trust and ultimately lead to more sales. By showcasing your best work, you position yourself as a professional who can deliver great results.

Question 7

What are the best practices for before-and-after photos in a home staging portfolio?

Accepted Answer

For impactful before-and-after photos, make sure to capture wide-angle shots that show the entire room. Always shoot from the same angle for both before and after photos to emphasize the transformation. Good lighting and proper staging of the 'before' images can help highlight the changes in the 'after' photos more effectively.

Question 8

What’s the fee for registering for bonus sessions at RESACON 2025?

Accepted Answer

There is a separate fee to register for bonus sessions at RESACON 2025. The cost for each bonus session is [X amount]. Please check the registration page for more details and to sign up.

Question 9

Can I still benefit from this session if I already have an established home staging portfolio?

Accepted Answer

Yes, even if you have an established portfolio, this session will help you refine and elevate your presentation. You’ll learn how to organize, refresh, and leverage your portfolio in new ways to attract more clients and close sales. Tori Toth’s expert tips will help you take your portfolio to the next level.

Question 10

What marketing strategies can I use in conjunction with my home staging portfolio to attract more clients?

Accepted Answer

Along with showcasing your portfolio, you should integrate it into your overall marketing strategy. Use social media platforms like Instagram, Facebook, and LinkedIn to share your work and drive traffic to your website. Create client presentations that highlight your portfolio, and utilize testimonials and project blurbs to add social proof and build credibility.

RESACON 2025 BONUS SESSION

WEDNESDAY, JULY 24TH | 11 AM

Tori Toth

Building a Home Staging Portfolio: How to Capture Attention, Build Trust and Close the Sale

This session requires a separate registration & fee to attend. $99 for RESA® Members. $125 for Non-Members. If you have already bought your ticket for RESACON 2025, please email Joanna@resa-hq.org to add this bonus session to your ticket.

What home stagers and designers can expect from this RESACON session:

How to Build a Home Staging Portfolio with Expert Tori Toth

Join home stagers from North America @

RESACON VEGAS