Scaling a home staging business isn’t just about growth—it’s about profitable, sustainable growth. Without a solid financial foundation, businesses risk expanding too fast, overinvesting in the wrong areas, or struggling with cash flow. With the right metrics, financial discipline, and strategic planning, you can scale confidently and profitably.
In this session, Grant Findlay-Shirras, a seasoned entrepreneur and owner of DEKORA Home Staging, will break down the critical financial metrics and operational strategies every stager needs to track and implement to increase revenue, maximize profit margins, and build long-term financial stability.
Whether you’re just starting out or aiming to scale to a multi-7-figure business, this session will equip you with the concepts, tools, and disciplines to build a business that’s not only profitable but also attractive to buyers (including Grant himself!).
What home stagers and designers can expect from this RESACON session:
- The key financial metrics that determine business success—and how to track them
- How to manage cash flow for stable, predictable growth
- The biggest financial mistakes stagers make when scaling—and how to avoid them
- When to invest in inventory, staff, and marketing—without overextending
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How to price your services profitably to maximize margins while staying competitive
Grant Findlay-Shirras – Financial Expert & RESACON Speaker
Grant Findlay-Shirras is a financial strategist, business growth expert, and co-founder of a multimillion-dollar platform for real estate professionals. With years of experience helping businesses optimize cash flow, pricing strategies, and long-term profitability, Grant is passionate about helping home stagers scale sustainably while increasing their profit margins.
At RESACON, Grant will present “Scaling Smart: The Financial Playbook for Profitability & Sustainable Long-Term Growth.” In this session, he will provide home stagers with actionable financial strategies to improve cash flow, avoid common money pitfalls, and ensure their business grows profitably—not just in revenue, but in sustainable success.
As a financial expert specializing in small business scalability, Grant understands that many home stagers struggle with pricing, budgeting for inventory, and reinvesting in growth while maintaining a healthy profit margin. His session will deliver practical strategies to scale a staging business without sacrificing financial stability.
Why Home Stagers Should Attend Grant’s Session at RESACON:
- Learn how home stagers can implement financial strategies to scale their business while maintaining profitability.
- Discover key cash flow management techniques to avoid financial bottlenecks.
- Understand the biggest financial mistakes that prevent staging businesses from growing—and how to avoid them.
- Get insider tips on pricing, budgeting, and reinvesting for long-term success.
- Walk away with a financial roadmap to grow a home staging business strategically.
Grant is known for breaking down complex financial concepts into easy-to-implement strategies that help business owners gain clarity, confidence, and control over their financial future. Whether you’re scaling your home staging company or looking to refine your financial strategy, this session will provide the insights you need to ensure sustainable profitability.
🚀 Join Grant Findlay-Shirras at RESACON and learn how to master the financial side of scaling your home staging business!