RESACON 2025 Agenda

Open to all RESA® members and attendees.

ROOM: Milan Ballroom 

ROOM:Milan Ballroom 

How to Lead, Motivate, and Keep the Younger Workforce Accountable Attendees Will Learn How To:

• Build an accountability structure that motivates younger employees.
• Attract top talent by shifting from recruitment to strategic attraction.
• Develop engagement strategies that drive employee performance and satisfaction.
• Solve retention challenges to reduce costly turnover.
• Capture the revenue opportunity with Millennial and Gen Z clients.
• Design cross-generational mentoring programs that foster collaboration.
• Mitigate intergenerational conflict for smoother team dynamics.
• Create a leadership pipeline to future-proof the organization.

Speaker: Marianne Cherico – Learn more about Marianne’s breakout session here

ROOM: Marche 2 & 3

Attendees of this session can expect to learn:

• What should I have in place before leaving my current job?
• How do I get started without enough capital?
• How will I know when I’m financially ready to take the leap?
• How can I manage more staging jobs while still working my 9-5?
• What should I be charging for my services?

ROOM:Modena 1 & 2 

Join us for an insightful seminar where we will showcase the exciting future developments and review feature details Stageforce.

Learn more about this sponsored session here

Speaker: LuAnn Nigara – Learn more about LuAnn’s breakout session here

ROOM: Milan Ballroom 

Attendees of this session can expect to learn:

• How to confidently communicate your value so clients see staging as an investment, not an expense.

• How to handle objections and turn hesitant prospects into paying clients.

• The mindset shifts you need to stop undervaluing yourself and embrace the role of a trusted expert.

• Proven sales strategies to close more deals without feeling pushy.

Speaker: Jess Harrington – Learn more about Jess’ session here

ROOM:Modena 1 & 2 

Attendees of this session can expect to:

• Learn the key financial decisions that helped scale the business—and what nearly held it back.
• Learn how to know when it’s time to invest in inventory, staff, or systems (and when to hold off).
• Learn How to master the pivot by identifying strengths, weaknesses, and the right time to adapt.
• Learn how to build a strong home staging team and company culture that supports growth.

Speaker: Bobbie McGrath – Learn more about Bobbie’s session here

ROOM: Marche 2 & 3

Attendees of this session can expect to learn how to:

• Reframe the Consultation Mindset – Understand how to position consultations as a high-value, expert service rather than just a low-cost offering.
• Restructure Your Business Model for Success – Learn how to use consultations as the foundation of your business, rather than a “foot in the door” to larger projects.
• Master Pricing & Fee Structures – Explore different pricing models, how to set clear client expectations, and ensure you always get paid.
• Expand & Enhance Your Service Offerings – Discover a variety of consultation types and how to create a natural revenue-enhancing flow of services that keeps clients coming back. 

Speakers: Mitch Bage & Luis Santiago – Learn more about this breakout session here

ROOM: Molise 1 & 2 

Attendees of this session can expect to learn:

• How to choose inventory that aligns with your brand and attracts your ideal clients.
• The best strategies for managing and rotating inventory to maximize ROI.
• How to balance style and practicality when selecting pieces for different types of properties.
• Smart systems for tracking and maintaining inventory to streamline your staging process

• How to avoid common inventory pitfalls that cost time, money, and storage space.

Speaker: Alisa Sparks – Learn more about this breakout session here

ROOM: Milan Ballroom 

Attendees of this session can expect to learn:

• The key investments that drive growth—and the expenses that drain profit.
• How to scale without overextending your cash flow or taking on unnecessary debt.
• How to negotiate with vendors, streamline costs, and maximize profitability.

• Common financial mistakes stagers make when scaling—and how to avoid them.

Speaker: Michelle Lynne – Learn more about this breakout session here

ROOM: Modena 1 & 2 

Attendees of this session can expect to learn:

• The top high-value add-ons that stagers should be offering—and why clients love them.
• How to introduce upsells naturally—without feeling pushy.
• Pricing strategies that make add-on services feel like a no-brainer for clients.
•  How to communicate value so clients see your upsell as an investment, not an expense.
• The best timing to offer additional services so clients are most likely to say yes.

Speaker: Joké Durojaiye – Learn more about this breakout session here

ROOM: Marche 2 & 3

Attendees of this session can expect to learn:

• How to create streamlined systems that eliminate inefficiencies in your business.
• How to use automation tools to handle client communication, scheduling & logistics.
• How to delegate tasks and build a process-driven team that operates independently.
• Which staging business processes can (and should) be automated to save time.

• How to free up your time to focus on revenue-generating activities instead of busywork.

Speaker: Cathy Hobbs – Learn more about this breakout session here

ROOM:Molise 1 & 2 

Attendees of this session can expect to learn:

• Understand the fundamental differences between home staging and interior design.
• Learn how to apply interior design principles to home staging while maintaining broad market appeal.
• Be more aware of key trends in home staging and interior design for 2025 and how they influence buyer perception.
• Gain insights into common staging mistakes and how to correct them.

• Discover a room-by-room approach to home staging that maximizes a home’s selling potential.

Sometimes the best ideas—and the biggest mindset shifts—come from hearing how others approach the same challenges you’re facing.

These small-group sessions are designed to spark conversation, build connections, and help you walk away with actionable insights for your business.

Some tables will be fully peer-led; others will be facilitated by an expert to help guide discussion and prompt new ways of thinking. Choose the Mini Mastermind that best fits where you are in your business:

Mini Mastermind 1: Breaking Through the Growth Plateau
Facilitated by LuAnn Nigara 
ROOM:Millan Ballroom 

Feeling stuck at your current income or client load? This table is for stagers who are doing okay—but know they’re capable of more. Join others who want to scale smart, refine their offerings, and get past the “in-between” stage of business.

Mini Mastermind 2: Making the Leap—From Day Job to Staging Full Time
Facilitated by Red Barrinuevo
ROOM: Modena 1 & 2

Still juggling staging with another job—or just made the jump and feel overwhelmed? This session is for those navigating the uncertainty and building confidence in their business systems, pricing, and client pipeline.

Mini Mastermind 3: Solving Big-Picture Bottlenecks in 7-Figure Staging Businesses
Facilitated by Cathy Hobbs
ROOM:Marche 2 & 3 

Already running a thriving staging company—or getting close—but feeling the strain of growth? Whether it’s hiring, expanding into new markets, or managing profitability, this roundtable is for those ready to dig into high-level challenges with others who get it.

Mini Mastermind 4: Building and Leading a Team Without Burning Out
Facilitated by Dr. Kent Wessinger
ROOM: Molise 1 & 2 

Hiring, managing, and retaining a strong team can be one of the toughest—and most draining—parts of growing your business. In this session, you’ll work through team dynamics, burnout (your own or your staff’s), and leadership challenges with the guidance of business growth expert Dr. Kent Wessinger—plus shared insights from your fellow staging business owners.

Speaker: Natalie Lorenz – Learn more about this breakout session here

ROOM: Molise 4 & 5 

Attendees of this session can expect to learn:

• How to structure your business so it’s appealing to buyers—what they look for & what they avoid.
• The valuation process—how staging businesses are priced & what increases their worth.
• How to set up streamlined systems that make your business more sellable.
• The biggest financial, operational, and legal missteps sellers make—and how to avoid them.
• How to create an exit strategy, even if selling isn’t on your immediate radar.

Join attendees, exhibitors, the RESA® National Board, and RESA® HQ for an awards dinner to celebrate the 16th Annual Home Staging Industry Awards.

Speaker: Shauna Lynn Simon – Learn more about this session here.

ROOM: Milan Ballroom

Attendees of this session can expect to learn:

• The consultation framework that builds instant credibility and trust (without feeling salesy)
• How to present your services and pricing with total confidence
• Natural upselling techniques that feel helpful, not pushy
• The follow-up system that turns proposals into projects
• How to present your services and pricing with total confidence
• The #1 mistake that loses clients—and exactly how to avoid it

Speaker: Mandy Shields – Learn more about this breakout session here

ROOM: Modena 1 & 2

Attendees of this session can expect to learn:

• How to scale a staging business without dramatically increasing overhead—leveraging systems instead of just hiring more people.
• How this RESACON Speaker’s team consistently handles three installs per day with one truck and one crew—and what operational efficiencies make it possible.
• How to build a small but powerful team—hiring the right people and setting them up for success.
• The role of systems, procedures, and automation in growing a business efficiently.
• How social media has contributed to her growth—and the strategies that drive leads and sales.
• How to decide whether to scale up or stay lean—and which path is best for your business.

ROOM: Molise 1 & 2 

Attendees of this panel discussion can expect to learn:

• How a real estate license can give you more control over the sales process & increase earning potential.
• How to balance staging and selling—what works and what doesn’t.
• How becoming an agent can strengthen your relationships with realtors and attract more staging business.
• The costs, time commitment, and legal considerations of getting licensed.
• Real-world experiences from stagers who have expanded into real estate—what they wish they knew before making the leap.

Speaker: Ellen Mann – Learn more about this breakout session here

ROOM:Marche 2 & 3 

Attendees of this session can expect to learn:

• How profitability changes as your business transitions from Start-Up to Steady State.
• How to scale operations effectively, from working out of your garage to running a warehouse.
• How to expand inventory, team, and pricing models without creating financial instability.
• he most common financial mistakes staging businesses make—and how to avoid them.
• How to manage cash flow and investments wisely while keeping profitability at the forefront.
• The personal and leadership shifts needed to successfully scale your staging business.

Speaker: Grant Findlay-Shirras – Learn more about this breakout session here

ROOM:Milan Ballroom 

Attendees of this session can expect to learn:

• The key financial metrics that determine business success—and how to track them
• How to manage cash flow for stable, predictable growth
• The biggest financial mistakes stagers make when scaling—and how to avoid them
• When to invest in inventory, staff, and marketing—without overextending
• How to price your services profitably to maximize margins while staying competitive

Speaker: Stephanie Breckbill – Learn more about this breakout session here

ROOM: Modena 1 & 2

Attendees of this session can expect to learn:

• How to attract your ideal client and get them to join your email list.
• How to create an irresistible lead magnet that turns website visitors into subscribers.
• How to write emails that convert—without feeling pushy or salesy.
• How to set up automated email sequences that generate leads and referrals on autopilot.

• The key metrics to track so you know what’s working and what to tweak.

ROOM: Marche 2 & 3 

Pay-at-close is no longer a fringe option, it’s quickly becoming the standard. In this session, Nick Narodny, cofounder and CEO of Titus, will break down how pay-at-close tools actually work, why adoption is about to accelerate, and how you can use it to grow your staging business.

Learn more about this sponsored session here

Speaker: Krisztina Bell – Learn more about this breakout session here.

ROOM: Molise 1 & 2 

Attendees of this session can expect to learn:

• How to position yourself as the must-have stager that agents recommend again and again.
• How to create mutually beneficial partnerships that go beyond just one-time referrals.
• Best practices for building vendor relationships that save you time and money.
• What agents and vendors actually want from a staging partner (and how to deliver on it).

• How to turn networking efforts into real business growth.

Speaker: Jason Saft – Learn more about this breakout session here

ROOM: Milan Ballroom 

Attendees of this session can expect to learn:

Speaker: Adrienne Lord – Learn more about this breakout session here

ROOM: Modena 1 & 2 

Attendees of this session can expect to learn:

Speaker: Andress Eichstadt – Learn more about this breakout session here

ROOM: Molise 1 & 2 

Attendees of this session can expect to learn:

Industry Icons. Real Advice. Live at RESACON® 2025.

We’re closing out RESACON® 2025 with one of our most anticipated sessions: Ask the Experts Live.

ROOM:Milan Ballroom 

In this no-fluff, no-filter panel, some of the most influential voices in home staging and business share their insights—and answer YOUR questions live. From scaling luxury brands to mastering financial strategy to building efficient, profitable teams, you’ll hear directly from industry leaders who have built thriving businesses at the top of the field.

Panelists:

• Cheryl Eisen — CEO, Interior Marketing Group

• Jason Saft — Founder, Staged to Sell Home

• Jess Harrington — Owner + Founder, Finessed Staging

• Grant Findlay-Shirras — Owner, DEKORA Home Staging

• Kishah Langham — Founder, Texas Stagers

• Margaret Schaffer — Owner + Founder, REH Interiors

• Michael Barlow — Vice Chairman, Vesta Home

Moderator:

• Shell Brodnax — CEO, Real Estate Staging Association®

This is your chance to learn from the best in the business—don’t miss it.

RESA Buying Group Tour of Las Vegas Market Showrooms  

More details coming soon!

Presented by Real Estate Staging Association 

Additional registration is required to attend Las Vegas Market. You can register for free at https://www.lasvegasmarket.com/.