Running a successful home staging business doesn’t have to mean working long hours, managing constant chaos, or feeling stuck in day-to-day operations. The secret to scaling efficiently and reclaiming your time? Smart systems, automation, and process-driven workflows.
In this session, Joké Durojaiye will break down how to streamline and automate your staging business so you can run a profitable, stress-free company without being involved in every single task. You’ll learn how to implement workflows, delegate effectively, and build a business that works for you—not the other way around.
What home stagers and designers can expect from this RESACON session:
- How to create streamlined systems that eliminate inefficiencies in your business.
- How to use automation tools to handle client communication, scheduling & logistics.
- How to delegate tasks and build a process-driven team that operates independently.
- Which staging business processes can (and should) be automated to save time.
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How to free up your time to focus on revenue-generating activities instead of busywork.
Joké Durojaiye – RESACON Speaker + Member of the 2025 RESA® National Board
Joké Durojaiye is the CEO of Genesis Home Staging LLC, a business she built into a six-figure company in its first year with consistent year-over-year growth of more than 100%. A business mentor and consultant at Business of Home Staging LLC, Joké is dedicated to helping home stagers streamline operations and implement effective systems for sustainable success.
With a background spanning Business Administration, Human Resources, Graphic/Web Design, and Real Estate, she brings a strategic and structured approach to the home staging industry. As a licensed real estate instructor in the state of Washington, she teaches real estate agents how to leverage home staging as a powerful marketing tool.
Joké is also the host of the Creative Business Mindset Podcast, where she shares practical insights for home stagers and entrepreneurs looking to scale their businesses efficiently. A director on the National Board of the Real Estate Staging Association (RESA®) and an affiliate of the National Association of REALTORS®, she is committed to industry education and professional excellence.
At RESACON, Joké will show home stagers how to streamline and automate their business operations to reclaim valuable time, eliminate inefficiencies, and boost profitability. Her session is designed for those ready to build a scalable, process-driven home staging business without getting bogged down by day-to-day operations.