Selling a staging business is more than just handing over the keys—it’s about building a company that’s structured, valuable, and attractive to buyers. Whether you’re considering selling now or just want to future-proof your business, the best time to start preparing is long before you’re ready to step away.’
In this session, Natalie Lorenz, former CEO of Decorus Home Staging, will take you behind the scenes of her real-life experience selling a successful seven-figure staging business. She’ll share the lessons she learned, the mistakes to avoid, and the strategic steps that made her company a sellable asset.
What home stagers and designers can expect from this RESACON session:
- How to structure your business so it’s appealing to buyers—what they look for & what they avoid.
- The valuation process—how staging businesses are priced & what increases their worth.
- How to set up streamlined systems that make your business more sellable.
- The biggest financial, operational, and legal missteps sellers make—and how to avoid them.
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How to create an exit strategy, even if selling isn’t on your immediate radar.
Natalie Lorenz
Award-Winning Interior Design Expert | CEO | Speaker | TV Contributor
Natalie Lorenz is an award-winning design expert, speaker, and media contributor renowned for her ability to transform spaces with beauty, functionality, and sophistication. Recognized as “America’s Home Staging Expert,” her expertise has been featured on NBC, CBS, Cheddar, CW, Elle Décor, and Authority Magazine, as well as major industry events.
As the former Founder and CEO of Decorus Home Staging, Natalie built a seven-figure business from the ground up, redefining luxury staging and earning a spot on the Top 100 Most Influential People in Real Estate Staging list for six consecutive years. After successfully selling her staging company, she launched Casa Novay Design, specializing in curated luxury interiors for coastal and vacation homes.
With certifications in Staging Design, Short-Term Rental Styling, and Color Consulting, Natalie seamlessly blends strategy with artistry to create interiors that not only look stunning but also enhance livability and function. Originally from South Africa, she has called the U.S. home for nearly two decades, bringing a unique global perspective to her designs.
Natalie’s journey from home staging entrepreneur to luxury interior designer gives her a deep understanding of business transitions. In her RESACON session, Built to Sell: How to Prepare Your Staging Business for a Profitable Exit, she shares invaluable insights for home stagers looking to position their business for long-term success, scalability, and an eventual sale.