Instagram isn’t just a place to showcase pretty pictures—it’s a business tool that can generate real leads, attract high-end clients, and establish your brand as the go-to stager in your market. But without the right strategy, stagers can waste time posting without seeing results.
In this session, Flavia Vigorito, Founder & CEO of Upstaging Seattle, will share how she went from a $500 budget and a backyard shed to a thriving business that has staged over 2,000 homes—all powered by Instagram. Learn how to use social media to build a recognizable brand, increase engagement, and convert followers into paying clients without spending hours a day online.
What home stagers and designers can expect from this RESACON session:
- How to create content that attracts your ideal staging clients and showcases your expertise.
- The Instagram algorithm explained—what actually matters for visibility and reach.
- How to turn engagement (likes, comments, DMs) into booked staging jobs.
- The most effective Instagram features for stagers (Stories, Reels, and beyond).
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How to build trust and credibility using client testimonials and user-generated content.
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How to stay consistent and grow—without spending all day on social media.
Flavia Vigorito – RESACON Speaker
Flavia Vigorito is the Founder & CEO of Upstaging Seattle, a thriving home staging business that grew from humble beginnings into an industry leader. In 2018, she launched her company with just $500, a passion for design, and an Instagram account—proving the power of social media in building a brand. Today, her business has staged over 2,000 homes and operates from a 10,000-square-foot warehouse, solidifying her expertise in the home staging industry.
Originally from Brazil and now based in Seattle, Flavia blends her background in Fashion Design with an MBA, combining creativity with strategic business growth. Her success is a testament to how social media marketing for home stagers can fuel business expansion, attract ideal clients, and establish a strong brand presence.
At RESACON 2025, Flavia will share her insights on leveraging Instagram for lead generation, client connections, and sustainable growth in the competitive home staging market.