For home stagers looking to expand their influence, increase their income, and take more control over the sales process, earning a real estate license can be a game-changer. But is it the right move for you?
In this RESACON session moderated by Bobbie McGrath, you’ll hear from experienced stagers who successfully made the transition into real estate and learn how adding a real estate license to your expertise can help you stand out, secure more listings, and generate new revenue streams. Whether you want to sell your own staged listings, strengthen your value to agents, or open the door to new business opportunities, this discussion will give you the insights you need to decide if real estate licensing is the next step for you.
What home stagers can expect from this RESACON session:
- How a real estate license can give you more control over the sales process & increase earning potential.
- How to balance staging and selling—what works and what doesn’t.
- How becoming an agent can strengthen your relationships with realtors and attract more staging business.
- The costs, time commitment, and legal considerations of getting licensed.
- Real-world experiences from stagers who have expanded into real estate—what they wish they knew before making the leap.
Tori Toth
Tori Toth is a renowned home staging expert, real estate professional, and educator, helping stagers and agents create visually compelling spaces that attract buyers. With a background in real estate and marketing, Tori has firsthand experience in how a real estate license can give home stagers a competitive edge.
At RESACON, Tori will share how her dual expertise in staging and real estate has helped her better serve clients, secure more listings, and streamline the selling process. She will provide insights into whether home stagers should get a real estate license, what challenges to expect, and how it can impact business growth.
Lew Corcoran
Lew Corcoran brings decades of experience in real estate and home staging, making him uniquely qualified to discuss the advantages of home stagers earning a real estate license. As a licensed agent and staging professional, Lew has successfully bridged the gap between home presentation and sales strategy.
At RESACON, Lew will provide practical insights on how home stagers can use a real estate license to gain more credibility, increase revenue, and expand their services. He will also share common misconceptions, challenges, and the realities of balancing both roles.
Adrienne Lord
Adrienne Lord is a home staging expert, and Broker, helping staging businesses implement smart solutions for efficiency and profitability. With her experience in both staging and real estate, Adrienne understands how the dual roles of stager and agent can enhance credibility and business opportunities.
In this RESACON panel, Adrienne will break down how home stagers can integrate a real estate license into their services, streamline operations, and leverage tech tools to manage both industries effectively.
Shawn Varwig
CEO of Home Staging Northwest & Owner of Heritage Home Team Real Estate
Shawn Varwig is an accomplished real estate professional and home staging expert, bringing a wealth of experience in both fields. As the CEO of Home Staging Northwest, he has helped countless homeowners and real estate professionals maximize property appeal and value through strategic staging and marketing techniques.
In addition to his leadership in the staging industry, Shawn is the owner of Heritage Home Team Real Estate, where he guides buyers and sellers through seamless transactions with a focus on integrity, innovation, and results. His expertise in both home staging and real estate marketing gives him a unique perspective on how to position properties for success.
Shawn is passionate about sharing his knowledge with fellow professionals, offering insights on expanding market reach, engaging audiences, and leveraging innovative marketing strategies to drive business growth.