RESACON 2025 breakout session Speaker

LuAnn Nigara

The Confident Stager: Overcoming Fear and Owning Your Value

Sign up to attend RESACON Vegas this July

Too often, stagers struggle to confidently communicate their value, leading to missed opportunities and underpriced services. The secret to closing more deals isn’t just in what you charge—it’s in how you position yourself, handle objections, and build trust with clients.


In this high-energy, no-nonsense session, LuAnn Nigara will show you how to own your expertise, master client conversations, and sell your services without hesitation. You’ll learn how to shift your mindset, control the narrative, and confidently close deals—so you stop justifying your prices and start commanding them.

What home stagers and designers can expect from this RESACON session:

  • How to confidently communicate your value so clients see staging as an investment, not an expense.
  • How to handle objections and turn hesitant prospects into paying clients.
  •  The mindset shifts you need to stop undervaluing yourself and embrace the role of a trusted expert.
  • Proven sales strategies to close more deals without feeling pushy.

If you’ve ever hesitated before stating your price or struggled to convince clients of your worth, this RESACON session will transform the way you sell.

LuAnn Nigara – Business Coach & RESACON Speaker

LuAnn Nigara is a renowned business strategist, sales expert, and host of the top-rated podcast A Well-Designed Business®. With decades of experience coaching interior designers, home stagers, and creative entrepreneurs, LuAnn has helped countless professionals overcome pricing objections, build confidence in their sales process, and effectively communicate their value to clients.

At RESACON, LuAnn will present “The Confident Stager: Overcoming Fear and Owning Your Value,” a must-attend session for home stagers who struggle with pricing pushback, undervaluing their services, or feeling unsure in client negotiations. She will break down proven strategies to handle objections, reframe client concerns, and confidently position staging as a must-have investment.

As a keynote speaker, best-selling author, and experienced business leader, LuAnn has built a reputation for transforming service-based businesses by helping professionals gain clarity, structure their sales conversations, and eliminate self-doubt when discussing pricing.

Why Home Stagers Should Attend LuAnn’s Session at RESACON:

  • Master pricing conversations and overcome client objections with ease.
  • Develop confidence in your value as a home stager and stop undervaluing your services.
  • Learn proven sales strategies to increase conversions and close more deals.
  • Shift your mindset from selling to guiding clients toward investing in staging.

With her direct yet relatable approach, LuAnn has empowered thousands of creative professionals to charge what they’re worth and stop second-guessing their pricing. If you’re ready to take control of your business and turn hesitant clients into paying customers, don’t miss her RESACON session on overcoming pricing objections in home staging!

🚀 Join LuAnn at RESACON and gain the confidence to stand behind your pricing—and get clients to say YES!


Join home stagers from North America @
RESACON VEGAS