ask the experts live at resacon
meet the PANEL:
Cheryl Eisen, CEO of Interior Marketing Group, brings nearly two decades of unparalleled expertise in luxury home staging and design, transforming high-end properties into must-have listings featured in top-tier outlets like Architectural Digest, The Wall Street Journal, The New York Times, Bravo TV’s “Million Dollar Listing,” NBC’s “Open House NYC,” and CBS News’ “Living Large.” Her proven success in leveraging media visibility to attract premium buyers offers stagers valuable strategies for building powerful, attention-grabbing brands.
Jason Saft
Founder of Staged To Sell Home
Jason Saft, founder of Staged to Sell Home and a two-time RESA® Best Luxury Home Stager (USA), is renowned for his deep understanding of market-driven staging trends and buyer psychology. With features in prestigious media outlets such as Architectural Digest, Elle Decor, Vogue Living, The Wall Street Journal, Forbes Magazine, and The New York Times, Jason’s expertise in luxury staging equips stagers with actionable insights on anticipating market shifts and strategically positioning properties to resonate with today’s discerning buyers.
Jess Harrington
Owner + Founder of Finessed Staging
Jess Harrington, founder of Finessed Staging, scaled her Boston-based business from a $9,000 startup to a $1.2 million company in just five years, blending timeless design with smart business strategy. Featured in The Boston Globe and NPR’s Marketplace, Jess is known for her real-world insights on scaling operations, pricing for profit, and building efficient teams. Her experience offers stagers a practical roadmap to growing a thriving, sustainable business in today’s competitive market.
Grant Findlay-Shirras
Owner of DEKORA Home Staging financial strategist, business growth expert, and co-founder of a multimillion-dollar platform for real estate professionals.
Grant Findlay-Shirras, owner of DEKORA Home Staging and a financial strategist for small businesses, brings a wealth of expertise in helping companies scale smart and profitably. Based in Canada, Grant has built multimillion-dollar businesses and specializes in cash flow management, pricing strategies, and long-term growth planning. Known for making financial concepts approachable and actionable, Grant’s insights will empower home stagers to strengthen their financial foundation, avoid costly pitfalls, and scale their businesses with confidence.
Kishah, Founder and CEO of Texas Stagers and a RESA® Approved Mentor, has built a thriving Houston-based staging business known for its creative, culturally resonant, and biophilic designs. Beyond running Texas Stagers, Kishah actively shapes the industry through education, teaching RESA CE classes for realtors and leading initiatives like Staging Culture, a nationwide community for property stagers. Her passion for mentorship, inclusivity, and innovation offers stagers valuable insight into building impactful businesses rooted in creativity, education, and connection.
Margaret Schaffer, founder of REH Interiors, leads one of South Florida’s premier luxury home staging and design firms, with over $1 billion in staged real estate to her credit. Formally a part of a top-producing real estate team, turned staging expert, Margaret built a full-scale operation in Boca Raton, complete with an in-house team and warehouse, while earning features on Bravo’s Million Dollar Listing: Miami and A&E’s Flip Wars. Her deep understanding of buyer psychology, branding, and scaling a high-end business offers stagers invaluable insights into thriving in today’s fast-paced, competitive luxury market.